You Are Leaving Millions On The Table.

And You Are Calling It "Success."


You built a good business on grit, hustle, and referrals. Congratulations. But "good" is where scale goes to die. While you celebrate your current revenue, you are ignoring the massive digital inefficiencies that are costing you double that amount.


THE METRICS OF DOMINANCE: $5,000,000+ In Attributed Sales Generated | 6 State Departments Advised | 10x Revenue Scaling Systems

You rely on "Word of Mouth", but the conversation has moved to AI search and online questions. While you debate next year's budget, AI search engines are actively diverting your prospective families to schools that understood the shift. You are currently invisible to the only demographic that matters.

Prove Me Wrong.

You think your business is optimized? You think you aren't leaving money on the table? Let me look at the data.



I am offering a Revenue Leak Audit.


I will record a personal video analysis of your business. I will show you:

  1. The Money You Lost: The specific high-value leads you missed last month.
  2. The Competitor Strategy: How the guy down the street is eating your lunch.
  3. The $5 Million Blueprint: How we apply our scaling framework to your specific location.


Your "Word of Mouth" Is Not A Strategy.


It’s A Vulnerability.



Let’s be brutally honest. If your business relies entirely on "who you know," you don't own a business. You own a job.


You have been operating on "Easy Mode" because you are talented. But the market is shifting to "Hard Mode."

  • Competitors with half your talent are beating you because they have better data.
  • The Algorithm is routing your high-ticket leads to "average" firms because you look invisible online.
  • You are actively shrinking your own market share by refusing to modernize.



You are running a 7-figure operation with a 5-figure infrastructure. It is time to stop playing small.

I Don't Guess. I Grade.

Most marketing agencies will high-five you for getting a few clicks. I measure success in Comma Clubs.

I am Nathan Gwinn, Founder of Criterion Strategy Group.



My methodology wasn't built in a classroom. It was forged in the fire of high-stakes consulting. I started by advising Six State Departments of Education (TX, AR, GA, OK, TN, LA) on how to standardize quality for millions of people.


Then, I took that "State-Level Rigor" to the private sector. The Results Are Not Theoretical:

  • I took a local service business stuck at $200,000/year and built the infrastructure that scaled them to over $2,000,000.
  • I have directly attributed to over $5,000,000 in sales for my private clients.
  • I have turned "struggling" local firms into the dominant authority in their city.


I don't guess. I don't "try things." I install a proven system that extracts every dollar of value from your market.

If you have any questions let us know. Every client works with me first and throughout the process. I do not hand you off to a VA or team member. I'm always here to answer questions. If something isn't working we tell you and then show you how we will fix it. Work with Criterion and you will never need another "SEO guy".

Ignorance Is Not A Strategy.

Get Your Grade.


You can continue to pretend that "word of mouth" will save you. Or you can look at the data.

I am offering a Forensic Digital Audit. This is not a sales pitch. It is a diagnosis.

I will record a personal video analysis of your school's digital presence. I will show you:

  1. The Invisibles: The specific high-value search terms where you don't exist.
  2. The Leaks: The exact questions AI is answering with your competitor’s name.
  3. The Remediation Plan: A step-by-step syllabus to reclaim your authority.

Warning: This video will likely be frustrating to watch. It is never easy to see where you are failing. But it is the only way to stop the bleeding.

Zero Cost. 100% Confidential. Brutally Honest.

Phase 1: The Foundation Purge

"Stop The Bleeding"

  • The Reality: You think your online presence is "fine." It isn't. It's full of data leaks that confuse Google and repel high-end clients.
  • The Fix: We execute a forensic audit of your digital footprint. We strip away the bad data, fix the broken citations, and pour a new concrete foundation that supports massive weight.


Phase 2: The Authority Monopoly

"Crush The Competition"

  • The Reality: Your competitor is ranking #1 because they are playing the game. You aren't.
  • The Fix: We weaponize your expertise. We optimize your Proximity Signals so that when a customer is near your city center, you are the only logical option. We don't just want you to rank; we want you to monopolize the page.

Phase 3: The Revenue Multiplier

"Scale Without Apology"

  • The Reality: You are capping your own growth.
  • The Fix: We connect your new Authority Signals directly to revenue actions. We turn "search traffic" into "signed contracts." This is how we took a client from $200k to $2M—by ensuring the digital pipe was big enough to handle the flow.

Honest SEO

At Winn Online, our business philosophy is grounded in providing honest and transparent SEO services tailored to businesses of all sizes. We pride ourselves on delivering the expertise of a large agency without the hefty price tag, ensuring that local businesses can thrive despite past challenges. Should any issues arise, we believe in clear communication to keep our clients informed every step of the way. Our mission is to rectify the mistakes made by previous SEO "experts" and to help your business shine online.

Winn Online identified critical errors in our website’s structure that previous agencies missed. Their clear communication and targeted fixes boosted our local search rankings within months.

Maria Thompson

Owner, Thompson’s Bakery

What clients experienced with winn online

"I was burned by two different firms before finding Nathan. They took my monthly retainer and sent me reports I couldn't understand. Nathan was different immediately. He showed me exactly what was broken in my 'Entity Stack' and fixed it in weeks, not months. No fluff, no jargon, just honest work that actually moved the needle. We finally own our data again."

Mark Stevenson, Owner, Stevenson Home Services

"The most refreshing thing about working with Nathan is that he tried to fire himself as soon as the job was done. He didn't try to hook me into a 12-month contract. He performed the 'Entity Fix,' handed me the keys to my profiles, and gave me a playbook to keep the momentum going. It’s rare to find an SEO expert who actually wants you to be self-sufficient."

Sarah Jenkins, Director, Westside Family Dental

"I don't care about 'brand awareness' or 'impressions'—I care about calls. Nathan gets that. He re-engineered our Google Business Profile specifically to drive calls, and the difference was night and day. He treats your SEO like a lead-generation engine, not a vanity project. If you want more jobs on the schedule, this is the guy."

James Clark, Owner, Clark Injury Lawyer

Rank in areas that matter

When you work with Criterion you see an increase in not only traffic but parents who are "mission fit". They want what you provide.

rank for keywords that matter

Improving your ranking isn't a simple process! You need to understand who you are as an institution and how you will better serve than those around you. That is when transformational change occurs.

Choose your plan

NO long term contracts. Just results.

Maintenance


Local Shield


Best for: Businesses that just want to "keep the lights on" but aren't looking for aggressive growth

$497

Google Business Profile Monitoring: We monitor Q&A and basic info accuracy to prevent "suggested edits" from changing your hours or categories.

Weekly "Activity" Post: 1 Human-written post per week to keep the profile active (signal freshness).

Basic Citation Watch: Monitoring the "Big 4" aggregators (Data Axle, etc.) to ensure no data drift.

Monthly "Pulse" Report: A video breakdown of your rankings.

The Growth Engine


The Downtown Sniper


Best for: Businesses that want to dominate the 3-5 mile radius (The "Sweet Spot")

$895

Everything in Foundation, PLUS:


The "Entity Stack" Build: We build and maintain a Google Drive Stack (Docs, Sheets, Slides, Maps) interlinked to power up your main website

2x Local "Problem/Solution" Blog Posts: 500-word articles targeting specific local questions (e.g., "Cost of Roof Repair in [City]")

Review Generation System: Access to our "One-Click" review software (SMS/Email automation) to boost 5-star ratings.


PLUS:

Review Generation System: Access to our "One-Click" review software (SMS/Email automation) to boost 5-star ratings.

Monthly Geo-Grid Heatmap: We show you exactly how you rank block-by-block, not just "in the city."

5 Hyper-Local Citations: We manually build 5 listings on niche directories (e.g., local chamber, specific trade directories) every month.



Total Domination


The Empire Builder


Best for: Businesses expanding to new locations or in ultra-competitive niches (Lawyers, HVAC)

$1,300

Everything in Downtown Sniper, PLUS:

Monthly Press Release: A news story about your business syndicated to 300+ news sites (NBC/CBS affiliates) to create massive authority.

"Local Engagement" Signals: We utilize a network of real local devices to generate "driving direction" requests and "map saves" to signal high interest to Google.

1 High-Power "Niche Edit" Link: We secure a link placement on an existing, aged article on a real website (not a spam farm) relevant to your industry.

PLUS:

Competitor "Spy" Audit: A quarterly deep-dive video showing exactly what your top competitor is doing and how we are countering it.




I Don't Just "Consult."



I Manufacture Growth.


Business Hours

Mon - Fri
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Sat - Sun
Closed

CRITERION STRATEGY GROUPStandards-Based Growth & Revenue Infrastructure.

Reach out now to receive honest advice tailored to your local business needs.